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<channel>
	<title>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </title>
	<link>http://thirdhalfdesign.com</link>
	<description>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </description>
	<pubDate>Sun, 14 Apr 2013 04:58:38 +0000</pubDate>
	<generator>http://thirdhalfdesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>All Good</title>
				
		<link>http://www.thirdhalfdesign.com/All-Good</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/All-Good</comments>

		<pubDate>Sun, 14 Apr 2013 04:58:38 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[All Good, branding, identity]]></category>

		<guid isPermaLink="false">5379911</guid>

		<description>Project: Logotype
Client: All Good
Year: 2013
About: All good is a touring and events management company based in Melbourne, Australia. 

The team behind All Good brin a wealth of experience from their years running nights in the Techno, House, Bass Music &#38; Breakbeat scenes to bring a fresh approach to Melbourne club nights, bar spots and free parties. 

Working closely with the team and their in-house designer, the key focus on this job was creating their primary logo marks while assisting with typographic direction and development of their wider brand image.

&#60;img src="http://payload153.cargocollective.com/1/7/224960/5379911/AllGood_red.jpg" width="600" height="282" width_o="600" height_o="282" src_o="http://payload153.cargocollective.com/1/7/224960/5379911/AllGood_red_o.jpg" data-mid="28955635"  border="0" align="left"/&#62;&#60;img src="http://payload153.cargocollective.com/1/7/224960/5379911/AllGood_grn.jpg" width="600" height="282" width_o="600" height_o="282" src_o="http://payload153.cargocollective.com/1/7/224960/5379911/AllGood_grn_o.jpg" data-mid="28955649"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Project: Logotype Client: All Good Year: 2013 About: All good is a touring and events management company based in Melbourne, Australia.   The team behind All Good...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Sketchbook</title>
				
		<link>http://www.thirdhalfdesign.com/Sketchbook</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Sketchbook</comments>

		<pubDate>Thu, 11 Apr 2013 23:34:34 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Illustration, development]]></category>

		<guid isPermaLink="false">5391421</guid>

		<description>Project: Sketchbook
Client: Personal
Year: 2013
About: A showcase of rough sketches, exploration of techniques and unfinished ideas.

&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_01.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_01_o.jpg" data-mid="29015569"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_02.jpg" width="600" height="674" width_o="600" height_o="674" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_02_o.jpg" data-mid="29015571"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_03.jpg" width="600" height="644" width_o="600" height_o="644" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_03_o.jpg" data-mid="29015574"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_04.jpg" width="600" height="665" width_o="600" height_o="665" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_04_o.jpg" data-mid="29015580"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_06.jpg" width="600" height="461" width_o="600" height_o="461" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_06_o.jpg" data-mid="29015974"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_07.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_07_o.jpg" data-mid="29015975"  border="0" align="left"/&#62;&#60;img src="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_08.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload154.cargocollective.com/1/7/224960/5391421/sketches_08_o.jpg" data-mid="29015976"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Sketchbook Client: Personal Year: 2013 About: A showcase of rough sketches, exploration of techniques and unfinished ideas.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload154.cargocollective.com/1/7/224960/5391421/prt_1365739479.jpg" />

	</item>
		
		
	<item>
		<title>Promotional Displays</title>
				
		<link>http://www.thirdhalfdesign.com/Promotional-Displays</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Promotional-Displays</comments>

		<pubDate>Sat, 23 Mar 2013 02:27:44 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[2nd Chance Tables, typography]]></category>

		<guid isPermaLink="false">5071342</guid>

		<description>Project: Promotional Pieces
Client: 2nd Chance Tables
Year: 2013
About: The initial advertising roll out will feature slight modifications to suit the media type i.e Poster displays, 2-sided flyers or press adverts. 
This phase of advertising provided a great opportunity for the brand to further establish what is important to their brand and reach new customers in the process. Working with 100% hand made furniture an importance has been placed on using hand made typography where ever possible.

&#60;img src="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_02.jpg" width="500" height="699" width_o="500" height_o="699" src_o="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_02_o.jpg" data-mid="28198092"  border="0" align="left"/&#62;&#60;img src="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_01.jpg" width="500" height="699" width_o="500" height_o="699" src_o="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_01_o.jpg" data-mid="28198091"  border="0" align="left"/&#62;&#60;img src="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_type.jpg" width="500" height="496" width_o="500" height_o="496" src_o="http://payload138.cargocollective.com/1/7/224960/5071342/2CT_Ads_type_o.jpg" data-mid="28198094"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Promotional Pieces Client: 2nd Chance Tables Year: 2013 About: The initial advertising roll out will feature slight modifications to suit the media type...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload138.cargocollective.com/1/7/224960/5071342/prt_1365933697.jpg" />

	</item>
		
		
	<item>
		<title>Burn - Ciggies</title>
				
		<link>http://www.thirdhalfdesign.com/Burn-Ciggies</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Burn-Ciggies</comments>

		<pubDate>Fri, 08 Mar 2013 03:52:46 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Burn, Apparel, Typography]]></category>

		<guid isPermaLink="false">3181690</guid>

		<description>Project: Burn Ciggies
Client: Burn Crew
Year: 2011
About: Print tee concept that was originally born out of a discussion to work on a Peak Street x Burn collaboration. This graphic got stuck sitting on the moral fence and wasn't followed through to finished art or production.

&#60;img src="http://payload44.cargocollective.com/1/7/224960/3181690/burnciggies.jpg" width="564" height="520" width_o="564" height_o="520" src_o="http://payload44.cargocollective.com/1/7/224960/3181690/burnciggies_o.jpg" data-mid="16276843"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Burn Ciggies Client: Burn Crew Year: 2011 About: Print tee concept that was originally born out of a discussion to work on a Peak Street x Burn...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload44.cargocollective.com/1/7/224960/3181690/prt_1358695250.jpg" />

	</item>
		
		
	<item>
		<title>Confetti, Cake &#38; Bubbles</title>
				
		<link>http://www.thirdhalfdesign.com/Confetti-Cake-Bubbles</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Confetti-Cake-Bubbles</comments>

		<pubDate>Wed, 20 Feb 2013 01:49:45 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[2nd Avenue, typography]]></category>

		<guid isPermaLink="false">4851431</guid>

		<description>Project: Confetti, Cake &#38; Bubbles
Client: 2nd Avenue Events
Year: 2013 
3D: Shan Hoyne 


&#60;img src="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_flyer.jpg" width="600" height="848" width_o="600" height_o="848" src_o="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_flyer_o.jpg" data-mid="26229363"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_con.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_con_o.jpg" data-mid="26229374"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_cake.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_cake_o.jpg" data-mid="26229313"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_bubbles.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_bubbles_o.jpg" data-mid="26229303"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_TypeBW.jpg" width="500" height="514" width_o="500" height_o="514" src_o="http://payload127.cargocollective.com/1/7/224960/4851431/CCB_TypeBW_o.jpg" data-mid="26022008"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Confetti, Cake &#38; Bubbles Client: 2nd Avenue Events Year: 2013  3D: Shan Hoyne    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload127.cargocollective.com/1/7/224960/4851431/prt_1359897474.jpg" />

	</item>
		
		
	<item>
		<title>Wreck the Joint - Force</title>
				
		<link>http://www.thirdhalfdesign.com/Wreck-the-Joint-Force</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Wreck-the-Joint-Force</comments>

		<pubDate>Fri, 18 Jan 2013 04:34:40 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Down For The Count]]></category>

		<guid isPermaLink="false">4786905</guid>

		<description>Project: Wreck the Joint - FORCE
Client: DFTC Records / FORCE
Year: 2013
About: Wreck the Joint is the first digital single from Force's forthcoming self-titled album. 
Utilising a burnt down house situated near the Third Half Design office, we decided to get anarchistic with some unpolished hand-styles as the main imagery, then mix in a hint of the ever classic Helvetica to tighten everything up.

&#60;img src="http://payload124.cargocollective.com/1/7/224960/4786905/Force_Wreck-the-Joint.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/7/224960/4786905/Force_Wreck-the-Joint_o.jpg" data-mid="25591219"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Wreck the Joint - FORCE Client: DFTC Records / FORCE Year: 2013 About: Wreck the Joint is the first digital single from Force's forthcoming self-titled...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload124.cargocollective.com/1/7/224960/4786905/prt_1362710330.jpg" />

	</item>
		
		
	<item>
		<title>Theory of Willow</title>
				
		<link>http://www.thirdhalfdesign.com/Theory-of-Willow</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Theory-of-Willow</comments>

		<pubDate>Fri, 11 Jan 2013 04:34:48 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Identity, Typography, Theory of Willow]]></category>

		<guid isPermaLink="false">4746207</guid>

		<description>Project: Logotype
Client: Theory of Willow
Year: 2013
About: Theory of Willow is the newly launched home wares company from the team at 2nd Chance Tables. All their pieces combine modern and eclectic design ideas and are eco-friendly with their use of recycled timbers and metals sourced locally in Melbourne.

Associated collateral to be added soon.

&#60;img src="http://payload122.cargocollective.com/1/7/224960/4746207/TheoryofWillow_02_905.jpg" width="720" height="500" width_o="720" height_o="500" src_o="http://payload122.cargocollective.com/1/7/224960/4746207/TheoryofWillow_02_o.jpg" data-mid="25351344"  border="0" align="left"/&#62;&#60;img src="http://payload122.cargocollective.com/1/7/224960/4746207/TheoryofWillow_01_905.jpg" width="720" height="150" width_o="720" height_o="150" src_o="http://payload122.cargocollective.com/1/7/224960/4746207/TheoryofWillow_01_o.jpg" data-mid="25322893"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Logotype Client: Theory of Willow Year: 2013 About: Theory of Willow is the newly launched home wares company from the team at 2nd Chance Tables. All their...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload122.cargocollective.com/1/7/224960/4746207/prt_1358694495.jpg" />

	</item>
		
		
	<item>
		<title>Celebrate Life With Us</title>
				
		<link>http://www.thirdhalfdesign.com/Celebrate-Life-With-Us</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Celebrate-Life-With-Us</comments>

		<pubDate>Tue, 18 Dec 2012 04:14:58 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[2nd Avenue, typography]]></category>

		<guid isPermaLink="false">4627634</guid>

		<description>Project: Celebrate Life With Us
Client: 2nd Avenue
Year: 2012
About:  Initial promotion flyer

&#60;img src="http://payload116.cargocollective.com/1/7/224960/4627634/celebrate_01.jpg" width="500" height="681" width_o="500" height_o="681" src_o="http://payload116.cargocollective.com/1/7/224960/4627634/celebrate_01_o.jpg" data-mid="24629852"  border="0" align="left"/&#62;&#60;img src="http://payload116.cargocollective.com/1/7/224960/4627634/celebrate_02.jpg" width="499" height="353" width_o="499" height_o="353" src_o="http://payload116.cargocollective.com/1/7/224960/4627634/celebrate_02_o.jpg" data-mid="24629854"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Celebrate Life With Us Client: 2nd Avenue Year: 2012 About:  Initial promotion flyer  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload116.cargocollective.com/1/7/224960/4627634/prt_1358694519.jpg" />

	</item>
		
		
	<item>
		<title>Honda Australia</title>
				
		<link>http://www.thirdhalfdesign.com/Honda-Australia</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Honda-Australia</comments>

		<pubDate>Thu, 06 Dec 2012 20:29:49 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Honda, typography]]></category>

		<guid isPermaLink="false">4540711</guid>

		<description>Project: Assorted Honda Graphics
Client: Honda Australia
Year: 2012/13
About: Custom elements created for a range of apparel and merchandise applications.

&#60;img src="http://payload112.cargocollective.com/1/7/224960/4540711/Honda_mudtracks.jpg" width="600" height="520" width_o="600" height_o="520" src_o="http://payload112.cargocollective.com/1/7/224960/4540711/Honda_mudtracks_o.jpg" data-mid="26921138"  border="0" align="left"/&#62;&#60;img src="http://payload112.cargocollective.com/1/7/224960/4540711/Honda_script_blk.jpg" width="600" height="318" width_o="600" height_o="318" src_o="http://payload112.cargocollective.com/1/7/224960/4540711/Honda_script_blk_o.jpg" data-mid="24135140"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Project: Assorted Honda Graphics Client: Honda Australia Year: 2012/13 About: Custom elements created for a range of apparel and merchandise applications.    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload112.cargocollective.com/1/7/224960/4540711/prt_1361378397.jpg" />

	</item>
		
		
	<item>
		<title>Sneaker Freaker X Burn - 10 Years</title>
				
		<link>http://www.thirdhalfdesign.com/Sneaker-Freaker-X-Burn-10-Years</link>

		<comments>http://www.thirdhalfdesign.com/following/thirdhalfdesign.com/Sneaker-Freaker-X-Burn-10-Years</comments>

		<pubDate>Thu, 06 Dec 2012 20:29:04 +0000</pubDate>

		<dc:creator>Third Half Design - Art Direction / Typography / Brand Identities / Illustration / Apparel </dc:creator>
		
		<category><![CDATA[Burn, Apparel]]></category>

		<guid isPermaLink="false">4298673</guid>

		<description>Project: Sneaker Freaker 10 Year Anniversary
Client: Sneaker Freaker x Burn Clothing
Year: 2012
About: Working closely with 2 of Melbourne's most iconic brands, Sneaker Freaker &#38; Burn Clothing, we created a graphic to celebrate the 10 year anniversary of Sneaker Freaker Magazine. 

With Roman numerals still being a relevant numbering system for sneakers, the opportunity to utilise the 'X' that is created from the crossing laces was too good to pass up as a concept.

10 Years Runnin'

&#60;img src="http://payload99.cargocollective.com/1/7/224960/4298673/SFxBurn_woody.jpg" width="646" height="430" width_o="646" height_o="430" src_o="http://payload99.cargocollective.com/1/7/224960/4298673/SFxBurn_woody_o.jpg" data-mid="24520716"  border="0" align="left"/&#62;&#60;img src="http://payload99.cargocollective.com/1/7/224960/4298673/SFBURN_Black_905.jpg" width="900" height="417" width_o="900" height_o="417" src_o="http://payload99.cargocollective.com/1/7/224960/4298673/SFBURN_Black_o.jpg" data-mid="24284234"  border="0" align="left"/&#62;&#60;img src="http://payload99.cargocollective.com/1/7/224960/4298673/SFBURN_Blue_905.jpg" width="900" height="417" width_o="900" height_o="417" src_o="http://payload99.cargocollective.com/1/7/224960/4298673/SFBURN_Blue_o.jpg" data-mid="24284235"  border="0" align="left"/&#62;</description>
		
		<excerpt>Project: Sneaker Freaker 10 Year Anniversary Client: Sneaker Freaker x Burn Clothing Year: 2012 About: Working closely with 2 of Melbourne's most iconic brands,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload99.cargocollective.com/1/7/224960/4298673/prt_1358694562.jpg" />

	</item>
		
	</channel>
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